V8 Supercars: Perth Supersprint

Campaign Rollout | Ideation

V8 Supercars wanted a new look to help drive attendance for their 2017 Perth Supersprint event. The concept involved multiple city-wide activations leading up to the event with driver meet-and-greets and VR experiences. Campaign lead up to the event covered print guides, banners, bus-wraps, TVC, radio, billboards and website-takeovers for Ticketek and local news sites.